Nice to meet you !

I started my career in marketing over a decade ago. Along the way, I found that my favorite part of the job was always the same: understanding what made something special, telling a good story, and figuring out how to help the right people discover it.

Over time, I found myself asking a different question: Who do I actually want to use these skills for?

When I moved to Portland, I found my answer.

I met artists creating spaces where people felt seen. Therapists helping people heal. Coffee shop owners building gathering places. Makers, nonprofits, and neighborhood businesses making this city more vibrant, welcoming, and connected.

The more people I met, the more I realized they were pouring everything they had into their work, leaving little time or energy to figure out how to share it with the world.

That's when it clicked. I realized everything I'd learned could make the biggest difference here…so I started Good Magic Studio.

I want to live in a world shaped by people who care deeply about their communities. I believe thriving small businesses are one of the best ways to build that world.

If I can help more of them thrive, that’s where the magic begins.